Security
Cloudflare for Your Website: 10 Security and Speed Best Practices
Pointing your domain at Cloudflare isn't enough. These are the settings that actually protect and speed up your site.
· 7 min read
Web design, SEO and security, jargon-free
Clear guides for business owners and marketing teams. Learn to look after your site, show up on Google and in AI assistants, and make better decisions when hiring.
Design
Secure Web Design: The Design and Security Best Practices Every Site Should Follow
A beautiful but insecure site loses your customers' trust. A practical list to take care of both.
· 7 min read
SEO
Google Search Console: A Practical Guide to Understanding How Google Sees You
Google's free tool that tells you which pages it has indexed, which searches you appear for and what's going wrong.
· 8 min read
SEO
How to Get a Good SEO Score: What Lighthouse Measures and What Google Actually Uses
A 100 in Lighthouse doesn't guarantee ranking first on Google. What to measure, what to improve and in what order.
· 8 min read
AI & search
How to Get ChatGPT, Gemini and Perplexity to Find and Recommend Your Business
More and more people ask an AI assistant instead of searching on Google. What to do to appear in those answers.
· 9 min read
Business
How Much Does a Website Cost in Mexico? What Drives the Price and How to Compare Quotes
Quotes can vary tenfold for “the same” website. Why that happens and how to compare them sensibly.
· 6 min read
Business
WordPress, Next.js or Shopify: How to Choose the Technology for Your Website
There's no “best” technology. There's the one that fits your business, your team and your budget.
· 6 min read
Design
Web Accessibility: Why Building Your Site for Everyone Is Also Good Business
An accessible page is used by more people, works better on mobile and tends to rank better.
· 6 min read
Conversion
How to Design a Landing Page That Converts (and How to Use WhatsApp to Close Sales)
A landing page has one job: getting the person to take an action. Here's how to structure it to achieve that.
· 7 min read
SEO
Local SEO in Mexico: How to Show Up on Google Maps and in “Near Me” Searches
If your customers are in your city, Google Maps matters as much as your website. How to work on both.
· 7 min read
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